For future reference, here at the powerpoints for the Cintus group project presentations:
Team USA
Team Canada
UM School of Business: Italy Study Abroad 2012
This is the blog for the UM School of Business Study Abroad trips to Italy Summer 2012
Tuesday, July 3, 2012
Friday, June 29, 2012
Emily's Reflection on Italy 2012
I have asked the students to write a reflection paper on
what they experienced during two weeks in Italy. The students requested
(demanded??) that I too participate in this exercise and share my thoughts with
them. While at our closing dinner on the last night of the program, I started
to write a list of things that made the summer 2012 trip to Italy
memorable. This summer was my first trip
to Italy, and my first time in charge of a group of students abroad, so there
were many learning experiences for me personally.
I feel so lucky to have had the opportunity to embark on
this adventure. I am thankful to The
University of Montana for trusting me to guide the students abroad, and I hope
that this is the first of many trips I can make to participate in programs with
the University of Brescia.
So without further
ado, here is my list of 30 things (in no particular order) I'll always remember
about this experience.
1. Italy is Hot and Complicated. The city is hot and humid
and air conditioning is only operational in theory. In addition to the heat, the Italian
bureaucracy can stifle any efforts to complete seemingly simple tasks. Hoops are made to be jumped through, right?
First day in Brescia, welcome to the heat, y'all! |
2. Italian Math. This is not a joke. Italian math is
different, and definitely non-linear. Simple mathematical operations are
anything but simple. Hilarity often ensues when try to calculate a figure with
an Italian.
3. Lost in Translation. Not understanding anything anyone is
saying. Many people you encounter do not speak English, and if they do it's
typically fairly limited. Countless times I stood by while a conversation took
place wondering just what on earth people were speaking about! ((note to self-
learn the language!)))
Just one example of a "huh??" moment in Italy... canned Montana! |
4. Playing Never Have I Ever.
Never Have I Ever had lunch in such a spectacular setting! |
5. The Cabinieri have very snappy uniforms, and I'm pretty
certain they are out to get me.
The Carbinieri |
6. Mickey's "unique" management syle. Unique as it
may be, all 11 students plus this professor managed to make it safely around
Italy on countless adventures.
Hey, where is the bus stop!? |
7. The Milk Guy. The Sock Factory Factory. UBI Banca Brescia.
Jay enjoying the visit to the sock factory-factory (Lonati). |
8. Tuesday of the second week at the winery. We spent the afternoon touring the phenomenal
Ca'del Bosco winery. Then we were invited to professor Rino Ferrata's home for
a wine tasting and dinner. Overall, it was a truly special day.
At Ca'del Bosco... |
Later that evening at Dr. Ferrata's beautiful home |
10. Two weeks of sleep deprivation.
Good morning, class! |
11. Two weeks of wifi deprivation.
Well, there wasn't free, unlimited wifi, but I think this was a pretty great place to work on a group project! |
12. The incredible hospitality of the Convitto Vescovile San
Giorgio. (We were on the news... click here for a clip)
Students, me, and the men of the Convitto. |
13. ATM machines apparently are only capable of producing 50
Euro bills. No shop owners want to take 50's, and no banks are able to change
out large bills for small ones. Did I
mention that even seemingly simple tasks can be very complicated in Italy!?
14. Random hours at retail stores. Need something between 12:30 and 15:00? Too bad. Need something after 19:00? Too bad!! To those of us accustomed to 24/7 retail stores and gas stations, this can be a bit of a shock.
15. My Italian mom.
16. My Italian students.
University of Montana and University of Brescia Students at Centrale del Latte |
17. Delicious Happiness in Your Mouth. (The global basis of
Coca-Cola's marketing slogans. All things Coca-Cola, around the world, always
come back to this fact.)
18. The Castello (castle) and the Roman Ruins. Mind
boggling.
Students in front of the Roman ruins in Brescia. |
20. Luca Roda. Inspriational.
21. The three-hour lunch. (see #14)
Pizza!! |
22. Appertivo hours.
23. Art. It is everywhere, and it is awesome.
A beautiful fresco |
Students enjoying the statues in Venice. |
25. Italian dogs. They are everywhere, and they are awesome.
A dog friend at Fuori Luoco. |
26. Sharing food. Italians are big into sharing food. Don't
be squeamish about sharing a fork!
27. Pizza. Pasta. Croissants. Focaccia. Pesto. Coffee. Gelato. Meringhetta.
Tiramisu. Wine. Spritz. I honestly didn't have a single bad meal.
28. Herding Cats. I am very proud to have introduced this
expression to Italy.
11 students went to Venice, 11 students returned from Venice... amazing! |
29. The kind and warm people from University of Brescia who
went out of their way to make us feel so very welcome.
30. Getting out of our collective comfort zone and
experiencing a new way of life. Sometimes life is a single-speed bicycle and
you have to adjust to things that are out of your control. Remember to enjoy
the ride while striving for your goals.
Labels:
brescia,
italy,
montana,
soba,
um study abroad
Location:
Missoula, Mt, USA
Wednesday, June 20, 2012
Friday, June 8, 2012
Powerpoints, Developing Marketing Strategy
These are the powerpoints for the topic of developing marketing strategy
part 1 http://dl.dropbox.com/u/5262835/4a_developing_strategy.ppt
part 2 http://dl.dropbox.com/u/5262835/4b_developing_strategy.ppt
part 1 http://dl.dropbox.com/u/5262835/4a_developing_strategy.ppt
part 2 http://dl.dropbox.com/u/5262835/4b_developing_strategy.ppt
Wednesday, June 6, 2012
Tuesday, June 5, 2012
International strategic plan outline
International Strategic Plans Outline
. Executive Summary
b. One to two page overview of the main points from the report
. Company analysis
a. Defining the business
i. Who are the customers?
1. Identify and segment target customers
ii. What needs are being satisfied by the company’s goods or services?
1. Define the company’s core products/services
iii. What are the company’s core competencies?
1. What resources does the company have?
2. What capabilities does the company possess?
b. Mission statement: Indicate the company’s current mission statement
c. Identifying the company’s competitive advantages
i. What are the company’s competitive advantages built upon?
1. Superior quality
2. Superior efficiency
3. Superior customer service
4. Superior innovation
d. Size of operations and locations where the company is currently operating
e. Competitive strengths and weaknesses (i.e., SWOT analysis)
f. Need for global expansion at this time
. Industry analysis
a. Analysis of industry in which the company competes
i. Key competitors (domestic and global) and relevant information
ii. Strength of competition
iii. Globalization drivers for the industry
b. Exhibits for industry analysis
. Target country environmental analysis
a. Demographic characteristics
b. Target location(s) description
c. Cultural characteristics
d. Workforce characteristics
e. Relevant trade and investment policies and laws
f. Politics and laws that may affect entry
g. Currency and financial market issues
h. Exhibits for this section
i. Table with comparison of US culture to target culture
ii. Comparison of US demographics to target culture
NOTE: The key in this section is not to just provide information but to analyze what it means for the company in terms of challenges or attractiveness in entering the chosen market. For example, a well-educated workforce would be attractive for a high-tech oriented company.
. Target market analysis
a. Description of customers and their characteristics
b. Estimation of market size
c. Local competition analysis
i. What is the structure of the local industry? Fragmented, consolidated?
ii. Are there any large global players in the target market?
iii. How will the local competition react to your entry?
d. Estimated market share and sales expected
. Strategic alternatives
a. Alternatives for market entry and your recommendation (e.g., exporting, licensing, joint venture, etc).
i. A table indicating the various options and advantages and disadvantages of each would be helpful here.
b. Marketing alternatives (focus on the 4 Ps)
c. Human resources alternatives
i. Will you need expatriate manager? Are the local nationals trained to do the work you’ll need them to do?
d. Organizational structure, control mechanisms, etc. that would be useful
i. How will you structure your organization? For example, will you organize by product, region, or function?
e. Appropriate strategy and strategic planning
i. Multidomestic, global, international, transnational
. Implementation of strategic plan
a. Plans for executing the strategy (timeline, resource utilization, pace of execution)
b. Management team and personnel
i. Key management personnel required
ii. Characteristics of personnel (qualifications)
iii. Supporting professional advisors and services
c. Critical risks and challenges associated with the plan (assumptions you have made, what could go wrong, etc).
. Appendices
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